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#ParticipationSignal - Issue #10

February 11 · Issue #10 · View online
The Radical Future Of Branding
The Science of Connection
Patagonia’s Circular Economy Strategy
Sex doesn’t sell any more, activism does. And don’t the big brands know it
Why Minecraft predicts the future of collaborative work
Aspirational Consumers Are Rising. Are Brands Ready to Meet Them?
Cultivating a regenerative food system
We're in search of Participation Strategists in the UK, Europe and Canada
At Better Ventures, we bring participation-based business models to life for some of the world’s biggest (and most loved) brands. It’s an exciting journey — and a humbling one — especially as we participate in the great disruption that is recreating how businesses operate around the world. The changes we’re seeing are driven by matters of commerce, sure, but also the need for human connection in a fragmented world. These things are increasingly inseparable. And while these changes are being accelerated by our increasingly technology-connected lives they are also a product of the failures of outdated methods, business models and assumptions.
Meet The Team
Julie Zerlang, feminist, activist, collaborator, hacker, artist.
Julie Zerlang, Participation Strategist and Producer
The common thread in Julie’s diverse background, which includes activism, public relations and music, is a focus on change through action. She’s spent over a decade hosting rock concerts, working with government agencies and executing creative work for retail giants. Julie prides herself on pushing boundaries, upending conventions and rising up to challenges. A frequent, serial dancer, Julie is also a feminist who reads obsessively – the denser the topic the better.
Featured Podcast
How I Built This - Warby Parker: Dave Gilboa & Neil Blumenthal
Better Wisdom
What We're Watching
David Lynch on Where Great Ideas Come From
Better Photo
Better Participation architecture, design and experience teams, Calgary, Feb, 2017
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